Due to changing our band to a girl band I thought it was best to look
into more examples of digipaks for girl bands and women in general to
see how they are portrayed. Below are some of the front covers of
digipaks;
The Saturdays cover is probably what we as a group are aiming to
produce. This is because they embody what we want our group to do.
Despite being shown slightly sexually with the amount of leg on show, it
is the bright colours and fun expressions which mainly attract the eye.
They also have the colour identification and this plays a big part in
their front cover to distinguish each girl from the other but at the
same time keeping them together. The background is a sky possibly
symbolic of innocence of the group an the name is written as though in
neon lights which is representative of show business. Overall the bright
colours are effective in attracting the eye and the simplicity of the
photo still captures the eye and gives all the information needed
including the group name.
This cover contrasts The Saturdays as it features a lot more skin and
black skimpy outfits which are overtly sexual. This does match the girls
songs and so sells the girls as the songs portray them to be. Similarly
to The Saturdays the plainer background draws the eye to the girls and
the text. The logo is much bolder than The Saturdays and seems to be a
more key piece of the cover. The name of the song is done in a hand
written font which makes it seem much more 'urban' and less polished
than The Saturdays. Even though this cover is effective for selling the
Pussycat Dolls, it would not be effective in selling our band as it is
not the ethos of our band.
The Girls Aloud digipak is different to both of the above covers. The
above covers give full body shots to show off and add a sexual tone to
the cover. The Girls Aloud cover however is much more simplistic and
literal. The title of the album matches the pictures word for word and
so this cover appears to try and make more of a statement rather than
just show the girls. What is also noticeable is the bland colours and
less make up make the girls seem much more innocent than say the
Pussycat Dolls. I do not find however this cover overly effective as it
is too bland that it does not draw the eye as well as the other two.
This is the back cover for The Saturdays. What immediately stands out is
the colour identification which means that even if you couldnt see the
front, it is recognisable enough to know which band it belongs to. The
key features in this back cover are the colours, the song list and the
bar code. All of which are needed if it is to look like a realistic back
cover. Overall i find this back cover to be simplistically effective as
the colours make it interesting yet not overly complex.
Although this is not the back of a girl group digipak it reflects a
similar idea of having the girl group on the back of the digipak to give
it some identity or in this case the lead singer. The song list again
is a key feature and the font seems to be linked to the individual
artists rather than a standard font and this also is applicable with the
colour. On the back of this digipak however there is more information
such as company and record label as well as the bar code. This
information is sometimes on the back but also sometimes on the inside
and is varying artist to artist.
My final image is that of Rihanna's overall digipak. Not only does this
show the layout but also demonstrates how a good digipak should tie
together well, not only in colour scheme but images also. I feel
Rihanna's digipak does this brilliantly as the disk being a newspaper
fits the black and white colour scheme yet the red lettering standsout
boldly. The font of the digipak fit the idea that this is a news article
and could also be tied into the colloquialism of 'breaking news' as
this is a fresh CD. I find this to be one of the most effective digipaks
as it also sells its artist, it doesnt just provide the information but
in a sense it also portrays her personality.
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