One Direstion - Kiss You

Yesterday whilst brainstorming ideas we cam up with a few options that we really like. One idea was to have the girls at a photo shoot and film behind the scenes getting the equipment in the shot. Coinscidently last night One Direction released their new music video for Kiss You and also had this concept. Even though the music video is by a boy band it seems to be more style over substance which is what we are going for. It also allows us to see what we should include in the 'behind the scenes' section. 

This last image is a type of framing that we also want to use. It is also used in the Little Mix music video shown in one of my posts below. Similarly to this, we want to split the shots into three as to show the audience the three girls in the band. It suggests that the girls are all together however they are also individuals. We thought with these shots we could include the names of each bandmember as this will be their debut music video and will tell the audience who they are. Also we also like the colour changes throughout such as the black and white and the sepia effect. This further creates an artistic image for this music video. Furthermore there are a lot of costume changes throughout and as in the other videos analysed it is the same in those. This means for our music video we shall also have many costume changes, making the video more exciting for the audience as thing are changing all the time throughout.

Deadline

As we are starting a fresh we have been given a new deadline to complete our first draft of the 15th February.

Our new music video

We will be creating our music video to The Faders - No Sleep Tonight. This song is a bit rocky and we wish to do something a bit different and make a new kind of girl group.

Swapping Roles

Beth and I are swapping roles as I would like to improve my editing skills and whilst creating our first draft I edited more and Beth controlled the camera more so it works out for the best. So I am now incharge of Editing and Beth is incharge of camera shots.

Little Mix

This is the Little Mix Video. There are many shots within it that we like, for example the sliding transitions when there is split screen. This is a very effective shot as it just mixes the girls around a bit and has the editing being quite quick already. Another shot I like is the quick editing of the girls with the different backgrounds. It gives the girls their own identity, for example one girl has graffiti  which suggests an urban look and feel to her whereas another girl has flowers suggesting sweetness and naivety. Through out the video there are certain movements that all the girls do in sync, almost like a routine which is another key convention of a girl band video. All through the video the editing is fast with a variety of effects and transitions. This makes the video seem fun and interesting. It also shows the girls doing certain dance movements to make them appeal to the male and female target audience. There are many shots where the girls are in one place in one outfit and in the next shot they're in a different place wearing different clothes. This is another convention of a girl band. It shows that they are social or normal and the clothes set fashion. Particularly in this video as they are younger girls, the dance routines don't seem to be as strictly choreographed. This makes the video seem more fun and the girls more loose and wild..The video's lyrics and the lack of boys in the video hits on a 'girl power' feeling and shows them all together. The clothes that they're wearing don't seem to be overly sexualised, more fun and girly but with the crop tops it does suggest a slight sexual side. The girls clothes and backgrounds give them a different 'character' almost and so they appeal to a wider audience of people together.

The split screen shot ideas comes from the Little Mix video 'Wings'. We like this shot because it shows all the members together as one band yet at the same time splits them to suggest that they are individuals with their own identities. The backgrounds behind them suggests the same thing. It also gives a nice face shot of the members and so we see them fairly close up.

Girl Band Conventions

Spice Girls

There are 5 members in the girl group and each member was designed to target a different area of society to try and increase the typical girl group market.

Mel B 'Scary Spice' = Bold prints and colours, leopard print, big afro.
Mel C 'Sporty Spice' = Tracksuits and sports wear, hair tied in a pony tail.
Emma 'Baby Spice' = Short dresses hair in pig tails 'cutesie look'
Geri 'Ginger Spice = Union Jack dress, very revealing clothes, ginger hair
Victoria 'Posh Spice' = Black dresses and stilettos, sleek hair 

Wannabe - 1996
The music video has an introduction of the girls together messing around outside a hotel 'spice girls' pops up in bold red letters. As this music video is of their debut song it is trying to get as many people as possible to remember the spice girls name. Throughout the video the girls are together which mirrors the lyrics of the song 'friendship never ends'. 'Girl Power' is also a big message in this video as the girls making fun of old beliefs and religions buy stealing a priests hat.
There is a short choreographed dance routine in the video to show that they are performers and they also sing to the camera as if sending a message to the audience. This is something that we should think about including in our music video.