The music video is performance based but set in a mental institution which adds a narrative element. Their is a strange colour balance with green and bright blue eyes. The fast paced cutting mirrors the fast pace cutting. The video is post modern which has been influenced by films such as One Flew Over The Cuckoo's Nest.
Arctic Monkeys - I Bet That You Look Good On The Dancefloor
It appears to a recording of a performance but it has a retro feel, like the simple text text and old cameras. The band appears to be rejecting the evolved idea of a music video and are just there to play music.
Ed Sheeran - The A Team
The video was made with a budget of £20. It is in black and white and is fairly gritty and serious. It is about prostitution, drugs and homelessness. During the video you only see the artist Ed Sheeran for about 2 seconds. This video is not however made for just an Indie market but it has a very large target market.
Adele - Chasing Pavements
The video is in slow motion and unlike many music videos Adele is not the main focus. There is a mix of narrative and performance.
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