Indie Artist - This is an invented artist and our idea of what her promotion campaign would be.

Lola will be a typical girl who is from London, she will have the hippie style look with long blonde natural, maybe a bit curly hair and a white floaty dress. She will have the hippie style to reach out to her target audience, which are late teenage girls who would maybe want to look like and idolise her.

This is the type of outfit that Lola will wear,

the dress won't be revealing.

This headband could 

add to the hippy style.

         

Below are ideas of what could be on her Album cover photo and what she will look like, the idea of her looking like this is to show her not being fake and media constructed in a way like all the other mainstream artists.

Cover Songs

Lola's music has an urban style with a hippy feel. She is a bit like a female Ed Sheeran. Her break-out cover songs will be Newton Faulkner's 'Dream Catch Me' and Kate Nash's 'Foundations' check out the original videos below. 

 

Music Video Story Board

These shots are just a few shot ideas of what the music video for 'Dream Catch Me' will look like.  

This is an example of a press release for Lola.

Indie publicity successes and failures.

LANA DEL RAY

Lana Del Ray’s attempt to break into the ‘Indie’ music industry had some successes and some failures...

SUCCESSES

•  When she was first released she very much had the image of an ‘Indie artist’.       
•  Her music video was produced on a low budget and she produced it making it.     
• The music video was not manufactured and sexualised. It was very much about the change in time and the pictures than her.
• Despite having some bad publicity released when her backing story was unpinned she is still a very popular artist who is still talked about. This makes her release successful, even if it is for the wrong reasons.

FAILURES

• Her music videos have slowly got a more ‘hip hop’ beat along with her clothing becoming less and less.
• Her music videos have become more and more polished, unlike most ‘Indie’ videos.
• She now promotes H&M clothing which is not like a usual Indie artist. (perhaps not the best way forward in her campaign).
• Her backing story that was there to make her seem more of an ‘Indie’ artist was slowly unpicked to reveal her as a millionaires daughter. Therefore she no longer holds the kind of identity that separates the ‘Indie’ artists and the manufactured performers.